Brand Identity or Corporate identity is important for organizations and companies to make a visual statement about themselves and to communicate their business philosophy. The first aspect of brand identity or corporate identity has to do with branding.
Please note that: Branding is not to be confused with identity and logo design as your logo is not your brand. Identity is the visual aspects that forms part of the overall brand.
Our Branding process involves creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme Brand Perception is owned and determined by consumers, end users and the public not Brands.
Your brand is majorly centered around how you are perceived. Regardless of your message, whatever people are thinking and saying about your brand, is your brand. There are seven types of brand perception; quality, value, visual, senses, personality, reputation & legacy, status & culture